A tasty historical musical sample from Utica Club circa 1968. This 45 was given away by the thousands after touring the brewery. This is one of the hippest, most singable commercial jingles ever recorded…the “Utica Club Natural Carbonation Band Beer Drinking Song.” Music was used in a series of TV spots which featured a “Laugh-In,” “mod” style dance club. The comments on the sleeve say it all…. “There’s nothing totally sane about the Utica Club. Waitresses slide down fireman’s poles. Life-sized paintings come to life. A friendly gorilla’s in charge of the swings. You know the ones that hang from the ceilings. With girls on them.” The band in the picture, not the actual recording artists, strongly resemble Paul Revere and the Raiders. The selection was created for the Matt Brewing Company by one of commercial music’s best-credentialed composers, the great Sasha Burland.
